Evolve

branding, Marketing, flyer design,
Evolve was a 2 and a half year marketing campaign that I headed up at the request of ERA Artbar.

My challenge was to create a Brand Identity that would expose and populate a new Art/Entertainment business model that had not been seen in Oakland before. My approach was to mix the old with the new using vivid imagery and attacking the market on all fronts combing Gorilla Marketing with the power of Social Media and adding in some Newspaper and Blogger reviews. The results were astounding.